Marketing /

Pride, William M.

Marketing / William M. Pride and O.C. Ferrell. - 15th International ed. - Mason, Ohio ; United Kingdom : South-Western, 2010. - xxxi, 605 p., A-36, G-12, N-27, I-21 : ill. ; 28 cm.

International ed.

Includes bibliographies and index.

9780324834260 (pbk.) 0324834268

87017407

658.8