Consumer behavior & marketing strategy /
Peter, J. Paul.
Consumer behavior & marketing strategy / Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson. - 9th ed. - New York : McGraw-Hill Irwin, c2010. - xix, 554 p. : ill. ; 27 cm.
Includes bibliographical references and index.
9780071267816 9780073404769 (alk. paper) 0073404764 (alk. paper)
2009039009
658.8/342
Consumer behavior & marketing strategy / Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson. - 9th ed. - New York : McGraw-Hill Irwin, c2010. - xix, 554 p. : ill. ; 27 cm.
Includes bibliographical references and index.
9780071267816 9780073404769 (alk. paper) 0073404764 (alk. paper)
2009039009
658.8/342