Strategic copywriting :
Applegate, Edd.
Strategic copywriting : how to create effective advertising / Edd Applegate. - Lanham, Md. : Rowman & Littlefield, c2005. - xx, 253 p. : ill. ; cm.
Includes bibliographical references (p. [237]-242) and index.
0742530671 (cloth : alk. paper) 074253068X (pbk. : alk. paper)
2004006896
659.1
Strategic copywriting : how to create effective advertising / Edd Applegate. - Lanham, Md. : Rowman & Littlefield, c2005. - xx, 253 p. : ill. ; cm.
Includes bibliographical references (p. [237]-242) and index.
0742530671 (cloth : alk. paper) 074253068X (pbk. : alk. paper)
2004006896
659.1