Advertising :
Wells, William, 1926-
Advertising : principles & practice / Advertising : principles and practice William Wells, Sandra Moriarty, John Burnett. - 7th ed. - Upper Saddle River, N.J. ; New Delhi : Pearson/Prentice Hall, c2006 [impression 2009]. - xxxi, 592 p. ; col. ill. ; 29 cm.
Includes bibliographical references (p. 575-580) and index.
9788131714140 0131465600
2005047639
659.1
Advertising : principles & practice / Advertising : principles and practice William Wells, Sandra Moriarty, John Burnett. - 7th ed. - Upper Saddle River, N.J. ; New Delhi : Pearson/Prentice Hall, c2006 [impression 2009]. - xxxi, 592 p. ; col. ill. ; 29 cm.
Includes bibliographical references (p. 575-580) and index.
9788131714140 0131465600
2005047639
659.1