Marketing :

Solomon, Michael R.

Marketing : real people, real choices / Michael R. Solomon, Elnora W. Stuart. - Third edition - Upper Saddle River, N.J. : New Delhi ; Pearson, Prentice Hall : c2003 [reprinted 2005]. - xxxiii, 616 pages : color illustrations ; 28 cm.

Includes bibliographical references (pages 577-590) and index.

8129709996 0130351342

2002021822

HF5415.35 / .S65 2003

658.8002373