International marketing /

Cateora, Philip R

International marketing / Philip R Cateora, John L Graham, Prashant Salwan. - Thirteen edition - New Delhi : Mc Graw-Hill, c2007.[reprinted 2011] - xxx, 888 p. : ill. ; 27 cm.

Includes index.

9780070666993 0070666997

99029981

658.84