Introduction to e-commerce /
Rayport, Jeffrey F.
Introduction to e-commerce / Jeffrey F. Rayport, Bernard J. Jaworski. - 2nd ed. - Boston : McGraw-Hill Irwin MarketspaceU, c2004 [reprinted 2010, 2011]. - xxvii, 516 p. : ill. ; 27 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
0072553472 (alk. paper) 0070582270 9780070582279
2003044184
658.8/4
Introduction to e-commerce / Jeffrey F. Rayport, Bernard J. Jaworski. - 2nd ed. - Boston : McGraw-Hill Irwin MarketspaceU, c2004 [reprinted 2010, 2011]. - xxvii, 516 p. : ill. ; 27 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
0072553472 (alk. paper) 0070582270 9780070582279
2003044184
658.8/4