Principles and practice of marketing /
Jobber, David, 1947-
Principles and practice of marketing / David Jobber. - 5th ed. - London ; New York : McGraw-Hill, 2009 - xxxi, 1022 p. : ill. (some col.) ; 26 cm.
Includes bibliographical references and index.
9780071310987 0071310983
658.8
Principles and practice of marketing / David Jobber. - 5th ed. - London ; New York : McGraw-Hill, 2009 - xxxi, 1022 p. : ill. (some col.) ; 26 cm.
Includes bibliographical references and index.
9780071310987 0071310983
658.8