Religion and commodification :

Sinha, Vineeta.

Religion and commodification : "merchandizing" diasporic Hinduism / Vineeta Sinha. - New York : Routledge, 2011. - xiii, 228 p. : ill., maps ; 24 cm. - Routledge research in religion, media and culture ; 1 .

Includes bibliographical references and index.

Everyday Hindu religiosity and ritual objects -- "Mapping" spaces and objects : "diaspora Hinduism" and "puja items" -- Homes for gods : prayer altars for family shrines -- Visual representations of Hindu divinity : disentangling "material" from "deity" from "commodity" -- Flowers for worship, flowers for sale : straddling the "sacred" and the "secular" -- Religion and commodification : what are the possibilities for enchantment?

9780415873635 0415873630 9780203842799 (ebk) 0203842790 (ebk)

2010011794

305.6/9453