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Principles of marketing /

Diamond, Jay.

Principles of marketing / by Jay Diamond and Gerald Pintel. - Englewood Cliffs, N.J., Prentice-Hall, 1972 - ix, 402 p. : illus. ; 25 cm.

Includes bibliographies.

ISBN: 0137014740

LCCN: 70037781

Dewey Class. No.: 658.8

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