Marketing /
Lamb, Charles W.
Marketing / Charles W. Lamb, Joseph H. Hair, Carl McDaniel. - 5th ed. - Cincinnati, OH : South-Western College Pub., 1999. - xxxiv,772 p. : ill. ; 28 cm.
Includes bibliographical references and indexes.
0324006381
99028163
658.8
Marketing / Charles W. Lamb, Joseph H. Hair, Carl McDaniel. - 5th ed. - Cincinnati, OH : South-Western College Pub., 1999. - xxxiv,772 p. : ill. ; 28 cm.
Includes bibliographical references and indexes.
0324006381
99028163
658.8