Understanding the consumer /
Szmigin, Isabelle.
Understanding the consumer / Isabelle Szmigin. - London ; Thousand Oaks ; New Delhi : Sage Publications, 2003. - [vi], 202 p. : ill. ; 24 cm.
Includes bibliographical references (p. 188-197) and index.
8178293323 0761947019 (pbk.) 0761947000
2002111621
658.8
Understanding the consumer / Isabelle Szmigin. - London ; Thousand Oaks ; New Delhi : Sage Publications, 2003. - [vi], 202 p. : ill. ; 24 cm.
Includes bibliographical references (p. 188-197) and index.
8178293323 0761947019 (pbk.) 0761947000
2002111621
658.8