Marketing channels /

Stern, Louis W., 1935-

Marketing channels / Louis W. Stern, Adel I. El-Ansary, Anne T. Coughlan. - 5th ed. - Upper Saddle River, NJ ; New Delhi, : Prentice Hall, c1996.[Reprinted 1999] - xiv, 576 p. : col. ill. ; 25 cm. - The Prentice-Hall series in marketing .

Includes bibliographical references and indexes.

8120311493 0132058650

95036321

658.8/4