Global marketing management /
Keegan, Warren J.
Global marketing management / Warren J. Keegan. - 7th ed. - Upper Saddle River, N.J. ; New Delhi : Prentice Hall, c2002. - xxv, 617 p. : ill. ; 27 cm.
Includes bibliographical references and index.
8120320662 0130332712
2001016317
658.8/48
Global marketing management / Warren J. Keegan. - 7th ed. - Upper Saddle River, N.J. ; New Delhi : Prentice Hall, c2002. - xxv, 617 p. : ill. ; 27 cm.
Includes bibliographical references and index.
8120320662 0130332712
2001016317
658.8/48