International marketing : | n SME perspective /

Burca, Sean de

International marketing : n SME perspective / Sean de Burca, Richard Fletcher, Linden Brown. - Harlow, England : Financial Times Prentice Hall, 2004. - xxxii, 720 p. : ill. ; 28cm.

Includes bibliographical references and index.

9780273673231 0273673238

\\2004040414

658.8/48