International marketing /
Cateora, Philip R.
International marketing / Philip R. Cateora, John L. Graham. - Twelve edition - Boston, ; New Delhi : McGraw-Hill/Irwin, c2005. - xxxiii, 697 p. : col. ill., col. maps ; 29 cm. + 1 CD-ROM (4 3/4 in.) - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0072833718 (alk. paper)
2003064164
658.84
International marketing / Philip R. Cateora, John L. Graham. - Twelve edition - Boston, ; New Delhi : McGraw-Hill/Irwin, c2005. - xxxiii, 697 p. : col. ill., col. maps ; 29 cm. + 1 CD-ROM (4 3/4 in.) - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0072833718 (alk. paper)
2003064164
658.84