Strategic marketing :
Xavier, M. J., 1953-
Strategic marketing : a guide for developing sustainable competitive advantage / M.J. Xavier. - New Delhi ; Thousand Oaks, Calif. : Response Books, c1999. - 359 p. : ill. ; 23 cm.
Includes bibliographical references and indexes.
0761993215 (US-HB) 0761993223 (US-PB) 8170367867 (India-HB) 8170367875 (India-PB)
99011086
658.8/02
Strategic marketing : a guide for developing sustainable competitive advantage / M.J. Xavier. - New Delhi ; Thousand Oaks, Calif. : Response Books, c1999. - 359 p. : ill. ; 23 cm.
Includes bibliographical references and indexes.
0761993215 (US-HB) 0761993223 (US-PB) 8170367867 (India-HB) 8170367875 (India-PB)
99011086
658.8/02