Marketing communications /

Blythe, Jim.

Marketing communications / Jim Blythe. - New York : New Delhi : Prentice Hall, ; Addison Wesley, 2000.[Reprinted] - xi, 252 p. : ill. ; 26 cm.

Includes bibliographical references and index.

8178081229 0273639609 (alk. paper)

99025715

658.8/02