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Brands and firebrands : insights from experts /

Brands and firebrands : insights from experts / edited by Braj Mohan Chaturvedi. - India : ICFAI, 2003 [reprinted 2004]. - xiv, 166 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 8178811936

Dewey Class. No.: 658.827

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