International marketing research /

Kumar, V., 1957-

International marketing research / V. Kumar. - Upper Saddle River, N.J. ; New Delhi : Prentice Hall \ Pvt. Ltd., c2000. [reprinted] - xxvi, 448 p. : ill. ; 24 cm.

Includes index.

0130453862 (original) 8120321677 (reprinted)

99021886

658.8/48