Marketing management /
Bagozzi, Richard P.
Marketing management / Richard P. Bagozzi ... [et al.]. - Upper Saddle River, N.J. : Prentice Hall, c1998. - xxii, 718 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
0023051620
97036484
658.8
Marketing management / Richard P. Bagozzi ... [et al.]. - Upper Saddle River, N.J. : Prentice Hall, c1998. - xxii, 718 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
0023051620
97036484
658.8