Marketing in a consumer-oriented society /

Stuteville, John R.

Marketing in a consumer-oriented society / John R. Stuteville, Marc D. Roberts. - Belmont, Calif. : Wadsworth Pub. Co., [1975] - 364 p. : ill. ; 27 cm.

Includes bibliographical references and index.

0534003591

74083122

658.8/00973