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Marketing :

Pride, William M.

Marketing : concepts and strategies / William M. Pride, O.C. Ferrell. - Tenth edition (Indian) - AIPD : India, 2000. - xxxii, 666 pages : color illustrations, color maps ; 26 cm.

Includes bibliographical references and index.

ISBN: 039578574X 8185502617

LCCN: 96076948

Dewey Class. No.: 658.8

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