Sales forecasting management :
Mentzer, John T.
Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon. - Second edition - Thousand Oaks, Calif. ; New Delhi: Sage Publications, c2005. - xv, 347 pages : illustrations ; 23 cm.
Includes bibliographical references (pages 331-335) and index.
Sales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems.
8178295059(India)
2004016438
658.818
Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon. - Second edition - Thousand Oaks, Calif. ; New Delhi: Sage Publications, c2005. - xv, 347 pages : illustrations ; 23 cm.
Includes bibliographical references (pages 331-335) and index.
Sales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems.
8178295059(India)
2004016438
658.818