Global marketing /

Lamont, Douglas F.

Global marketing / Douglas Lamont. - Cambridge, Mass. : Blackwell Business, 1996. - xx, 597 p. : ill. ; 24 cm.

Includes bibliographical references and index.

1557864934 (alk. paper) 1557868298 (pbk. : alk. paper)

95011202

658.8/48