Global marketing :
Johansson, Johny K.
Global marketing : foreign entry, local marketing, and global management / Johny K. Johansson. - Chicago : Irwin, c1997. - xx, 716 p. : ill. (some col.), col. maps ; 24 cm. - The Irwin series in marketing .
Includes bibliographical references and indexes.
0256160511
96021836
658.8/48
Global marketing : foreign entry, local marketing, and global management / Johny K. Johansson. - Chicago : Irwin, c1997. - xx, 716 p. : ill. (some col.), col. maps ; 24 cm. - The Irwin series in marketing .
Includes bibliographical references and indexes.
0256160511
96021836
658.8/48