Marketing research :
Kinnear, Thomas C., 1943-
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor. - 4th ed. - New York : McGraw-Hill, c1991. - xxi, 856 p. : ill. (some col.), maps ; 25 cm. - McGraw-Hill series in marketing .
Includes bibliographical references and indexes.
0070347573
90045494
HF5415.2 / .K53 1991
658.8/3
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor. - 4th ed. - New York : McGraw-Hill, c1991. - xxi, 856 p. : ill. (some col.), maps ; 25 cm. - McGraw-Hill series in marketing .
Includes bibliographical references and indexes.
0070347573
90045494
HF5415.2 / .K53 1991
658.8/3