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New products management /

Crawford, C. Merle 1924-

New products management / C. Merle Crawford. - 5th ed. - Chicago : Irwin, c1997. - xxix, 508 p. : ill. ; 25 cm. - The Irwin series in marketing .

Includes bibliographical references (p. 453-455) and index.

ISBN: 0256187789

LCCN: 96011275

LC Class. No.: HF5415.153 / .C72 1997

Dewey Class. No.: 658.5/75

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