Customer centricity :
Fader, Peter.
Customer centricity : focus on the right customers for strategic advantage / Peter Fader. - 2nd ed. , Computer document. - Philadelphia, Pa. : Wharton Digital Press, c2012 - 125 p. : ill. ; 20 cm. - Wharton executive essentials . - Wharton executive essentials. .
Previous ed. published under title Wharton executive education customer centricity essentials. c2011. Title from title screen.
Includes bibliographical references.
Access restricted to authorized subscribers.
Text.
Digitized and made available by: Books 24x7.com.
9781613630150 (Ebook)
HF5415.5 / .F33 2012eb
658.812
Customer centricity : focus on the right customers for strategic advantage / Peter Fader. - 2nd ed. , Computer document. - Philadelphia, Pa. : Wharton Digital Press, c2012 - 125 p. : ill. ; 20 cm. - Wharton executive essentials . - Wharton executive essentials. .
Previous ed. published under title Wharton executive education customer centricity essentials. c2011. Title from title screen.
Includes bibliographical references.
Access restricted to authorized subscribers.
Text.
Digitized and made available by: Books 24x7.com.
9781613630150 (Ebook)
HF5415.5 / .F33 2012eb
658.812