Flying high :
Wynbrandt, James.
Flying high : how JetBlue founder and CEO David Neeleman beats the competition--even in the world's most turbulent industry / James Wynbrandt. - Hoboken, N.J. : Wiley, c2004. - vi, 298 p. ; 24 cm.
Includes bibliographical references (p. 265-288) and index.
The journey begins -- I can get it for you wholesale -- Morris Air spreads its wings -- Off to Southwest -- Opening up new skies -- A different kind of airline -- Preparing for take-off -- JetBlue takes flight -- Bringing TV to the skies -- Keeping customers happy -- The technology advantage -- Getting the word out in style -- Dealing with disaster -- Preserving the culture -- Looking to the future -- David Neeleman's rules for succeeding in any business.
0471655449 (cloth)
2004003670
HE9803.J48 / W96 2004
387.7/0973
Flying high : how JetBlue founder and CEO David Neeleman beats the competition--even in the world's most turbulent industry / James Wynbrandt. - Hoboken, N.J. : Wiley, c2004. - vi, 298 p. ; 24 cm.
Includes bibliographical references (p. 265-288) and index.
The journey begins -- I can get it for you wholesale -- Morris Air spreads its wings -- Off to Southwest -- Opening up new skies -- A different kind of airline -- Preparing for take-off -- JetBlue takes flight -- Bringing TV to the skies -- Keeping customers happy -- The technology advantage -- Getting the word out in style -- Dealing with disaster -- Preserving the culture -- Looking to the future -- David Neeleman's rules for succeeding in any business.
0471655449 (cloth)
2004003670
HE9803.J48 / W96 2004
387.7/0973