Understanding the consumer /
Parameswaran, M G.
Understanding the consumer / M G Parameswaran. - London ; Thousand Oaks ; New Delhi : Sage Publications, Tata McGraw-Hill, c2003. - 234 p. : ill. ; 28 cm.
Includes bibliographical references (p. 188-197) and index.
8178293323 0761947019 (pbk.) 0070474095 0761947000
2002111621
658.8
Understanding the consumer / M G Parameswaran. - London ; Thousand Oaks ; New Delhi : Sage Publications, Tata McGraw-Hill, c2003. - 234 p. : ill. ; 28 cm.
Includes bibliographical references (p. 188-197) and index.
8178293323 0761947019 (pbk.) 0070474095 0761947000
2002111621
658.8