Principles of marketing /

Kotler, Philip.

Principles of marketing / Philip Kotler, Gary Armstrong. - 9th ed. - Upper Saddle River, N.J. : New Delhi : Prentice Hall, c2001. - xv, 785 p. : ill. (chiefly col.) ; 28 cm.

Includes bibliographical references (p. R1-R26) and indexes.

8120318390 9780136079415 (casebound : alk. paper) 0136079415

2008048626

HF5415 / .K636 2010

658.8