Creativity in public relations /
Green, Andy, 1958-
Creativity in public relations / Andy Green. - 1st ed. - Philadelphia : New Delhi : Kogan Page, 2003. - xii, 200 p. : ill. ; 24 cm. - PR in practice series .
Includes bibliographical references and index.
A definition of 'creativity' -- Creativity: some myths debunked -- How you think in 'boxes' -- The creative process -- Green light thinking: creative techniques -- Green light thinking: brainstorming -- Creativity-the consultation tool -- Red light thinking: the evaluation of ideas -- Creativity is not just for photocalls -- Obstacles to creativity -- You are never more than 12 feet from an opportunity -- The 'creative diamond' -- The creative individual -- Creating a creative culture -- The ethics of creativity: lies, damned lies and impropaganda -- The future of creativity -- Award ceremony -- Interested in finding out more?
8124203075 9780749448233 0749448237
2006035073
HD59 / .G683 2007
659.2
Creativity in public relations / Andy Green. - 1st ed. - Philadelphia : New Delhi : Kogan Page, 2003. - xii, 200 p. : ill. ; 24 cm. - PR in practice series .
Includes bibliographical references and index.
A definition of 'creativity' -- Creativity: some myths debunked -- How you think in 'boxes' -- The creative process -- Green light thinking: creative techniques -- Green light thinking: brainstorming -- Creativity-the consultation tool -- Red light thinking: the evaluation of ideas -- Creativity is not just for photocalls -- Obstacles to creativity -- You are never more than 12 feet from an opportunity -- The 'creative diamond' -- The creative individual -- Creating a creative culture -- The ethics of creativity: lies, damned lies and impropaganda -- The future of creativity -- Award ceremony -- Interested in finding out more?
8124203075 9780749448233 0749448237
2006035073
HD59 / .G683 2007
659.2