Marketing research :
Easwaran, Sunanda.
Marketing research : concepts, practices, and cases / Sunanda Easwaran, Sharmila J. Singh. - Oxford ; New York : Oxford University Press, 2006 [7th impression 2010] - x, 605 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780195676969 (pbk.) 0195676963 (pbk.)
2007274094
HF5415.2 / .E26 2006
658.83
Marketing research : concepts, practices, and cases / Sunanda Easwaran, Sharmila J. Singh. - Oxford ; New York : Oxford University Press, 2006 [7th impression 2010] - x, 605 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780195676969 (pbk.) 0195676963 (pbk.)
2007274094
HF5415.2 / .E26 2006
658.83