Branding across borders :
Gregory, James R.
Branding across borders : a guide to global brand marketing / James R. Gregory with Jack G. Wiechmann. - Chicago, Ill. : McGraw-Hill, c2002. - xxiv, 232 p. : ill. ; 24 cm.
Includes bibliographical references (p. 213-214) and index.
0658009451
2001030841
HD69.B7 / G74 2002
658.8/27
Branding across borders : a guide to global brand marketing / James R. Gregory with Jack G. Wiechmann. - Chicago, Ill. : McGraw-Hill, c2002. - xxiv, 232 p. : ill. ; 24 cm.
Includes bibliographical references (p. 213-214) and index.
0658009451
2001030841
HD69.B7 / G74 2002
658.8/27