International marketing :

Solberg, Carl Arthur

International marketing : strategy development and implementation / Carl Arthur Solberg. - Abingdon, Oxon ; New York, NY : Routledge, c2018. - xv, 401 pages : illustrations ; 25 cm.

Includes bibliographical references and index.

9781138738058 (pbk. : alk. paper) 9781138737389 (hardback : alk. paper)

2017022757

HF5415 / .S688 2018

658.84