Problems in marketing : applying key concepts and techniques /
Moutinho, Luiz.
Problems in marketing : applying key concepts and techniques / Luiz Moutinho & Charles Chien. - Second edition. - Los Angeles ; New Delhi : Sage Publications, 2008. - xiii, 322 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
9780761971788 (cased) 9780761971795 (paper)
\\2006940458
658.8
Problems in marketing : applying key concepts and techniques / Luiz Moutinho & Charles Chien. - Second edition. - Los Angeles ; New Delhi : Sage Publications, 2008. - xiii, 322 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
9780761971788 (cased) 9780761971795 (paper)
\\2006940458
658.8