Handbook of relationship marketing / Jagdish N. Sheth, Atul Parvatiyar, editors.

Handbook of relationship marketing / Jagdish N. Sheth, Atul Parvatiyar, editors. Relationship marketing - Thousand Oaks : New Delhi : Sage Publications ; Response Books, c2000. - xvi, 660 pages : illustrations ; 22 cm.

Includes bibliographical references and index.

0761918108 (cloth : alk. paper) 8178291045 (pbk) 9788178291048 (pbk)

\\\99050408

658.8