Innovative behavior and communication /
Robertson, Thomas S.
Innovative behavior and communication / Thomas S. Robertson. - New York : Holt, Rinehart and Winston, 1971 - xiv, 331 p. : illus. ; 24 cm. - Editors' series in marketing .
Bibliography: (p. 295-320) and index.
0030791057
76137657
658.8
Innovative behavior and communication / Thomas S. Robertson. - New York : Holt, Rinehart and Winston, 1971 - xiv, 331 p. : illus. ; 24 cm. - Editors' series in marketing .
Bibliography: (p. 295-320) and index.
0030791057
76137657
658.8