Fundamentals of media effects /

Bryant, Jennings.

Fundamentals of media effects / Jennings Bryant, Susan Thompson. - 1st ed. - Boston, Mass. : McGraw-Hill, c2002. - xix, 395 p. : ill. ; 23 cm. - McGraw-Hill series in mass communication and journalism .

Includes bibliographical references and index.

0072435763 (alk. paper)

\\2001042590

302.23