Networks in marketing /

Networks in marketing / Dawn Iacobucci, editor. - Thousand Oaks, Calif. : Sage Publications, c1996. - xx, 442 p. : ill. ; 23 cm.

Includes bibliographical references (p. 410-436).

0761901396 (acid-free paper) 076190140X (pbk. : acid-free paper)

96010122

658.8/02