Data mining techniques : (Record no. 10474)

MARC details
000 -LEADER
fixed length control field 01814nam a2200289 a 4500
001 - CONTROL NUMBER
control field 13429652
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110222s2004 inua 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2003026693
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780471470649
International Standard Book Number 0471470643 (paper/website)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- BD-DhAAL
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition number 22
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 10474
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Berry, Michael J. A.
245 10 - TITLE STATEMENT
Title Data mining techniques :
Remainder of title for marketing, sales, and customer relationship management /
Statement of responsibility, etc Michael J.A. Berry, Gordon S. Linoff.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Indianapolis, Ind. :
Name of publisher, distributor, etc Wiley Pub.,
Date of publication, distribution, etc c2004.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 643 p. :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Why and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Data mining.
Topical term or geographic name as entry element Marketing
General subdivision Data processing.
Topical term or geographic name as entry element Business
General subdivision Data processing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Linoff, Gordon.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
    Dewey Decimal Classification     Ayesha Abed Library Ayesha Abed Library General Stacks 24/02/2011 Karim International 3500.00 5 19 658.802 BER 3010021975 08/09/2019 07/08/2019 1 24/02/2011 Book