Marketing management / (Record no. 10712)

MARC details
000 -LEADER
fixed length control field 01740nam a2200313 a 4500
001 - CONTROL NUMBER
control field 16219843
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100506s2011 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010019160
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780136074892
International Standard Book Number 0136074898
International Standard Book Number 9780136074625
International Standard Book Number 0136074626
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BD-DhAAL
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .W5476 2011
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 10712
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Winer, Russell S.
245 10 - TITLE STATEMENT
Title Marketing management /
Statement of responsibility, etc Russell S. Winer, Ravi Dhar.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J. :
Name of publisher, distributor, etc Pearson Prentice Hall,
Date of publication, distribution, etc c2011.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 506 p. :
Other physical details col. ill. ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Marketing and the job of the marketing manager -- A strategic marketing framework -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution : personal selling and direct marketing -- Customer relationship management -- Special topic : strategies for service markets.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Dhar, Ravi.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
    Dewey Decimal Classification     Ayesha Abed Library Ayesha Abed Library General Stacks 19/04/2011 Development Book Agency 14350.00 3 56 658.8 WIN 3010022380 03/04/2019 05/09/2016 1 19/04/2011 Book
    Dewey Decimal Classification     Ayesha Abed Library Ayesha Abed Library General Stacks 19/04/2011 Development Book Agency 14350.00 6 32 658.8 WIN 3010022381 27/08/2019 19/05/2019 2 19/04/2011 Book