Brainstorming reinvented : (Record no. 1301)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01914nam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 13652967 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090611s2004 ii a b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2004016264 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0761932704 (pbk.) |
| International Standard Book Number | 8178294230 (India : pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | YDX |
| -- | YBM |
| -- | BAKER |
| -- | UKM |
| -- | YDXCP |
| -- | DLC |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4/036 |
| Edition number | 22 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
| Koha biblionumber | 1301 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Correll, Linda Conway, |
| Dates associated with a name | 1938- |
| 245 10 - TITLE STATEMENT | |
| Title | Brainstorming reinvented : |
| Remainder of title | a corporate communications guide to ideation / |
| Statement of responsibility, etc | Linda Conway Correll. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi ; |
| -- | Thousand Oaks, Calif. : |
| Name of publisher, distributor, etc | Response Books, |
| Date of publication, distribution, etc | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 230 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 22 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. [225]) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | What is brainstorming, anyway? -- Creative aerobics: the corporate/agency tool kit -- Creative aerobic one: the fact factor -- Creative aerobic two: naming names -- Creative aerobic three: how differences attract -- Creative aerobic four: heightening product visibility by raising/razing your sights/sites -- More four/for/fore -- Watch your language: an abstract look at words -- Putting your new tools to work -- Applying creative aerobics to internal communications -- Applying creative aerobics to external communications -- Creative aerobics and print advertising -- Getting in touch with your customers -- Creative aerobics and strategy -- Using the CWP to write ads -- The positioning line: a slogan by any other name -- Creative aerobics and radio advertising -- Creative aerobics and television advertising -- Creative thinking from advertising's best writers. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Creative ability in business. |
| Topical term or geographic name as entry element | Brainstorming. |
| Topical term or geographic name as entry element | Creative thinking. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 25/06/2009 | 518.00 | 2 | 2 | 658.4036 COR | 3010013310 | 09/03/2025 | 23/02/2025 | 1 | 25/06/2009 | Book |