MARC details
| 000 -LEADER |
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| fixed length control field |
02044cam a22003254a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
16555709 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20130620123131.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
130620s2011 nyu b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2010048454 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780230110267 (hbk.) |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
BTCTA |
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YDXCP |
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BKL |
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CDX |
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BWX |
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VP@ |
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UPZ |
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LMR |
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C#P |
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BDX |
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UND |
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TULIB |
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ALAUL |
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DLC |
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BD-DhAAL |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HD60 |
| Item number |
.M327 2011 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8 |
| Edition number |
22 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
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| Koha biblionumber |
13604 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Mainwaring, Simon, |
| Dates associated with a name |
1967- |
| 9 (RLIN) |
2186 |
| 245 10 - TITLE STATEMENT |
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| Title |
We first : |
| Remainder of title |
how brands and consumers use social media to build a better world / |
| Statement of responsibility, etc |
Simon Mainwaring. |
| 246 30 - VARYING FORM OF TITLE |
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| Title proper/short title |
How brands and consumers use social media to build a better world |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Palgrave Macmillan, |
| Date of publication, distribution, etc |
2011. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
vi, 250 p. ; |
| Dimensions |
25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc |
Includes bibliographical references (p. [233]-244) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Transforming the engine of capitalism -- Redefining self-interest from me first to we first -- The future of profit is purpose -- Creating sustainable capitalism in five ways -- Instilling we first values into capitalism -- Why the world needs a responsible private sector -- How brands build their business and a better world -- How consumers build responsible brands and a better world -- How contributory consumption creates sustainable social change -- The global brand initiative : the future of the private sector. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
A social media expert with global experience with many of the world's biggest brands --including Nike, Toyota and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social responsibility of business. |
| 9 (RLIN) |
1449 |
|
|---|
| Topical term or geographic name as entry element |
Capitalism. |
| 9 (RLIN) |
2187 |
|
|---|
| Topical term or geographic name as entry element |
Social media |
| General subdivision |
Economic aspects. |
| 9 (RLIN) |
2188 |
|
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| 9 (RLIN) |
936 |
|
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| 9 (RLIN) |
2189 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |
