The new marketing conversation : (Record no. 13627)

MARC details
000 -LEADER
fixed length control field 01359cam a2200313 a 4500
001 - CONTROL NUMBER
control field 13929923
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150206104225.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130627s2005 ohua 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2005274028
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0324200579
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm57389990
040 ## - CATALOGING SOURCE
Original cataloging agency EXW
Transcribing agency EXW
Modifying agency IXA
-- IBS
-- DLC
-- BD-DhAAL
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.5
Item number .S736 2005
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/12
Edition number 22
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 13627
Koha biblionumber 13627
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Stein, Donna Baier.
9 (RLIN) 2216
245 14 - TITLE STATEMENT
Title The new marketing conversation :
Remainder of title creating and strengthening relationships between buyers and sellers /
Statement of responsibility, etc Donna Baier Stein, Alexandra MacAaron.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Mason, Ohio :
Name of publisher, distributor, etc Thomson,
Date of publication, distribution, etc c2005.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 271 p. :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The new marketing conversation -- The role of research and testing in your marketing conversation -- Developing a winning communications strategy -- Direct mail -- Telemarketing -- Radio -- Television -- Newsletters -- E-mail -- The web -- Wireless -- Putting it together : integrating media for maximum results -- Action plan for building your new marketing conversation.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer relations.
9 (RLIN) 739
Topical term or geographic name as entry element Business communication.
9 (RLIN) 2217
Topical term or geographic name as entry element Relationship marketing.
9 (RLIN) 2218
Topical term or geographic name as entry element Marketing.
9 (RLIN) 2219
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name MacAaron, Alexandra.
9 (RLIN) 2220
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Institute of Governance Studies Institute of Governance Studies General Stacks 26/06/2013 Trim Education 4375.00   658.812 STE 3010027202 26/06/2013 1 26/06/2013 Book
    Dewey Decimal Classification     Institute of Governance Studies Institute of Governance Studies General Stacks 26/06/2013 Trim Education 4375.00   658.812 STE 3010027203 26/06/2013 2 26/06/2013 Book