Cultural strategy : (Record no. 14024)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01029nam a2200313 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 27593 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhAAL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20130926115910.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130927s2012 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2010935044 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780199587407 (hbk.) |
| International Standard Book Number | 9780199655854 |
| International Standard Book Number | 019958740X (hbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UKM |
| Transcribing agency | UKM |
| Modifying agency | YDXCP |
| -- | BWK |
| -- | LGG |
| -- | CDX |
| -- | DLC |
| -- | BD-DhAAL |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1255 |
| Item number | .H65 2010 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Edition number | 22 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
| Koha biblionumber | 14024 |
| Koha biblionumber | 14024 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Holt, Douglas B. |
| 9 (RLIN) | 3263 |
| 245 10 - TITLE STATEMENT | |
| Title | Cultural strategy : |
| Remainder of title | using innovative ideologies to build breakthrough brands / |
| Statement of responsibility, etc | Douglas Holt and Douglas Cameron. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Oxford : |
| Name of publisher, distributor, etc | Oxford University Press, |
| Date of publication, distribution, etc | c2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 387 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| 9 (RLIN) | 936 |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Social aspects. |
| 9 (RLIN) | 3264 |
| Topical term or geographic name as entry element | Branding (Marketing) |
| Form subdivision | Case studies. |
| 9 (RLIN) | 3265 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cameron, Douglas. |
| 9 (RLIN) | 3266 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 26/09/2013 | Karim International | 1870.00 | 5 | 14 | 658.827 HOL | 3010027593 | 13/05/2026 | 26/02/2026 | 1 | 26/09/2013 | Book |