Kellogg on branding : (Record no. 14026)

MARC details
000 -LEADER
fixed length control field 01044nam a22003134a 4500
001 - CONTROL NUMBER
control field 27596
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhAAL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150208115606.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130926s2005 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2005007457
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780471690160 (cloth)
International Standard Book Number 0471690163 (cloth)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- Bd-DhAAL
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number K46 2005
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/27
Edition number 22
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 14026
Koha biblionumber 14026
245 00 - TITLE STATEMENT
Title Kellogg on branding :
Remainder of title the marketing faculty of the Kellogg School of Management /
Statement of responsibility, etc edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken, N.J. :
Name of publisher, distributor, etc Wiley,
Date of publication, distribution, etc c2005.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 334 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products.
9 (RLIN) 3270
Topical term or geographic name as entry element Branding (Marketing)
9 (RLIN) 936
Topical term or geographic name as entry element Customer relations
General subdivision Management.
9 (RLIN) 3271
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Tybout, Alice M.
9 (RLIN) 3272
Personal name Calkins, Tim.
9 (RLIN) 3273
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Kellogg School of Management.
9 (RLIN) 3274
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
    Dewey Decimal Classification     Ayesha Abed Library Ayesha Abed Library General Stacks 26/09/2013 Karim International 2590.00 6 17 658.827 KEL 3010027596 15/10/2020 04/09/2019 1 26/09/2013 Book
    Dewey Decimal Classification     Institute of Governance Studies Institute of Governance Studies General Stacks 14/11/2013 Karim International 2590.00     658.827 KEL 3010027749 14/11/2013   2 14/11/2013 Book