Strategic brand management : (Record no. 1578)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00764nam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 13329 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhAAL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20130619113007.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090618r20031997enka b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8175541091 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/343 |
| Edition number | 22 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
| Koha biblionumber | 1578 |
| Koha biblionumber | 1578 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kapferer, Jean-Noël. |
| 9 (RLIN) | 2148 |
| 245 14 - TITLE STATEMENT | |
| Title | Strategic brand management : |
| Remainder of title | creating and sustaining brand equity long term / |
| Statement of responsibility, etc | Jean-Noël Kapferer. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London ; |
| -- | Sterling, VA. ; |
| -- | New Delhi : |
| Name of publisher, distributor, etc | Kogan Page ; |
| Date of publication, distribution, etc | 1997 [reprinted 2003] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 443 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products |
| General subdivision | Management. |
| 9 (RLIN) | 2149 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 28/06/2009 | 611.00 | 10 | 60 | 658.8343 KAP | 3010013329 | 08/03/2020 | 12/01/2020 | 1 | 1222.00 | 28/06/2009 | Book |