Marketing management : (Record no. 1776)

MARC details
000 -LEADER
fixed length control field 01082nam a2200289 a 4500
001 - CONTROL NUMBER
control field 12302577
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090618s2002 maua b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2001030192
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072315237 (alk. paper)
International Standard Book Number 0072472952
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 21
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 1776
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Boyd, Harper W.
245 00 - TITLE STATEMENT
Title Marketing management :
Remainder of title a strategic, decision-making approach /
Statement of responsibility, etc Harper W. Boyd, Jr. ... [et al.].
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston, Mass. :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc c2002.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 594 p. :
Other physical details ill. ;
Dimensions 26 cm. +
Accompanying material 1 computer optical disc (4 3/4 in.)
490 1# - SERIES STATEMENT
Series statement The McGraw-Hill/Irwin series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Walker, Orville C.
Personal name Mullins, John
Personal name Larreche, Jean-Claude
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
    Dewey Decimal Classification     Ayesha Abed Library Ayesha Abed Library General Stacks 29/06/2009 0.00 3 9 658.8 BOY 3010014731 03/01/2023 13/12/2022 1 29/06/2009 Book